How Does Mobile Advertising Work?
Mobile phone advertising will soon become as critical to the small business owner’s marketing campaign as Internet marketing is now. With more than five in six households using at lease one mobile phone, and studies that indicate that mobile phone advertising can be up to five times more effective than online advertising, the possibilities are compelling.
Understanding how mobile advertising works can be confusing, however. You hear a lot about how chains and large companies use mobile advertising, which a small business owner might be able to do, but often not. Below is a brief explanation of the two major types of phone ads available today.
Text or SMS Advertising.
With this type of mobile phone advertising, your customers or prospects ask to get text message advertisements from you. They do this by “opting in,” with a special keyword your specify in your other forms of marketing and promotion. There are third party vendors that can manage your text message advertising campaigns, the cost can be paid either on an as you go basis or through special pre-paid packages.
Once a customer has opted into your mobile advertisements, you send phone ads to them through text messages (SMS). This form of mobile advertisement works especially well for sending coupons and limited time discounts. Markets that have found good success with this type of mobile advertising are retail, entertainment venues, and restaurants.
In Page Mobile Advertising.
The second form of mobile advertising is very similar to the search engines you are familiar with on the Internet. To explain, a potential customer will be interested in some form of product or service, and do a mobile search for the item on their phone. Your mobile advertisement appears if it is relevant to the customers search.
Vendors typically subscribe to become advertisers on a mobile search engine. There may be a per click charge, but most just charge a monthly fee, which is a great way to have an online mobile advertising presence while staying on a budget.
The good news is that no matter whether SMS text advertising or search engine advertising is right for you, you will be able to find economical options for your mobile advertising campaign.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).